Angry birds from mobile platform to the public domain

From online to the interaction of the line, from the brand to derivatives followed, Rovio let the angry birds "finished the game to the public of the field to move forward.

"Since December 2009 online, since the angry birds of up to 350 million times online download. The player in the game every day take the time is 300 million minutes long." Rovio North America area general manager Andrew starr "(Andrew Stalbow) satisfiedly said. This number is the rapid growth. You know, when he announced in June this year the download for 200 million times. And on March last year, only for 100 million times online download.

The bird of madness, more than that. Starr, "revealed, Rovio every month the company sold 3 million the original" angry birds "plush toys and 1 million t-shirts. Besides, there are also numerous licensed merchandise, such as shoes, cell phone casing, etc.

The angry birds "once the New York times voted 2010 years of the" the culture symbol ". Until now, the culture of the storm continues. "This is just crazy bird." A media people in micro bo says.

From online to offline from games to culture

Rovio would have put the bird brought to the reality. On the street, and a huge slingshot, have been a lifelike birds fly out, let a person cannot help stop.

With the familiar bird calls, and cheerful music, green MaoZhu every smashed down... This is the company Rovio carnival activities.

Crazy continues. Rovio company event triggered a user's interests. Below the user obviously didn't have to play on the carnival in doubt. He felt construction a exclusive game scene appears to be more interesting. It sounds so crazy.

The man in the outdoor open in the snow up a simulated the angry birds "playground. The red ball draw bird though a little humble, but it is very interesting. DaDongTian to several rounds of reality version of "angry birds", than in the tablet computer chip to off little trick, but to force.

China's gold absorption into a recruit

If many software vendors in China because the user stingy and headache, you must not including Rovio company. They had found the way into China. Not only the carnival moved to hunan changsha, let users personally experience reality version of "angry birds", but also in the traditional Chinese Mid-Autumn festival, for users in a "Mid-Autumn festival special edition". Light purple sky, the Chinese set off a cloud of the full moon of the golden, bent on bridge, techniques upstairs, a group of green skin pig wearing Chinese DouLi appeared in the moonlight... Through the sky, and the bold Rovio company in 2011 years of Chinese users download target at 100 million times. Have to admire their determination.

The angry birds "of the derivatives in China also have been seriously enough. A Chinese online shoes city has been authorized to Rovio, rolled out of dozens of sports shoes. "A game of popular after all is short, only for culture can have a classic shape long life, it needs to create more consumers are willing to pay to support the goods on it culture." The mall CEO told reporters.

From online to the interaction of the line, from the brand to derivatives followed, Rovio let the angry birds "finished the game to the evolution of public domain. A mobile and tablet computer and for the popular game, its life cycle was destined to be short, and for the angry birds "continue crazy, is not so much a miracle, was inferior to said is a new business model was born.