According to the news of Mashable, Sony have signed an agreement, the purchase Sony Ericsson (Sony Ericsson) the other half of the equity in the company. Wait until transaction complete, SONY Ericsson will become a subsidiary of the SONY. Rumors of slang, finally decided.
SONY by the benefits many, including five wireless communication of patent family foundation, will gain a series of cross licensing. Therefore, it will pay $1.47 billion in cash.
SONY CEO Howard Stringer published his own point of view: "the acquisition of SONY Ericsson action, and it is the best choice. The future consumers can anytime, anywhere, for they want content (refers to music, movies, etc.)."
Four screen
This pile acquisitions if can handover, will be Howard Stringer took over after SONY first big business. According to his thought, SONY's future strategy is "four screen" : TV, laptops, tablet computer, smart phones. This is not only four kinds of equipment, but four kind of get content channels-SONY's entertainment to promote empire. The company all the hardware facilities for content service, only put these resources together, make the best of the profits.
Do I keep small green ball?
After the acquisition is complete, the global mobile phone market will see SONY brand again? At present the answer is not clear. But according to the Wall Street analysts said, the whole SONY will be unified brand, unified spread, and will soon launch PlayStation brand of smart phones.
This year the Xperia Play just try out water works, reflect the strength of the PlayStation, players look forward to the game of "authentic" mobile phone.
No comments:
Post a Comment