Jeff Bezos energy more than your imagination, to this, Steven Levy has a personal experience, he recently finished for the amazon CEO of an exclusive interview.
After the PC era, flat becomes each big company for the goal. In the race for the future war, apple's iPad ahead; Google's Android system has not yet been breakthroughs. Microsoft's tablet system is still need to wait. At this time, amazon launched it seems to many people to be able to change the flat market of real equipment: Kindle Fire.
Depend on low price and content advantage, Kindle Fire appeared just attracted much attention. The opening of hot was not accidental, Bezos Steven Levy in to show Kindle Fire, said: "I want to show you what we 15 years of accumulation of the results."
And apple's hardware strategy is different
, the Kindle Fire Bezos is "media service", is the key to the clouds moving entrance. Amazon IPad compared, Kindle Fire more of clouds, it only 8 GB of capacity, the most prominent software is a closely connected with the clouds of the browser. The picture to apple and the prospect of the amazon made a contrast: after the PC era after the network times vs need constant innovation.Bezos think, amazon company culture a big advantage is innovation. Steven Levy mentioned Eric Schmidt will amazon as the scientific circle one of four knights (Google, apple, Facebook and amazon) Bezos think to put it on spectrum, but he said that cannot ignore Microsoft, although their innovation is the existing business hide. He asked Steven Levy, looking back in 1980, when will who included in four knights? Steven, IBM.
Bezos: right. And Intel. But you may be Commodore on, or Atari. There was always some bright things. A company should not indulge YuGuangXian state, because bright don't last long. You really need is more solid structure. You need to customer value you service. There are some company not passed tough stage, so they have no real test.
Amazon after hard phase, the first time when the tech bubble burst, the company's stock price down significantly.
Bezos: if you look back 1999 years, it is hard to remember that at the time, the bubble is. The science and technology and the Internet for no man of passion gave up the way the doctor career, to the Internet for gold. When the bubble burst, many of us away. They realize their do not really want. Some people were fired, some people their left. Isn't that happy day. Those who you really like, super value left. So you start to become pachyderms sized. It wasn't just me, but is all those executives to stay.
Provide network service began in internal demand
Amazon web services a leading position in The industry, a e-commerce company, why will start to other big companies and institutions, such as NASA, Netflix, The New York Times to offer network service? Bezos according to the statement, it comes from the company's internal need. About nine years ago, the company application engineers and network infrastructure engineers in internal communication USES of a lot of the time, they realized, and the details of the extremely communication, not the guys who make the data center to the guys who do application provides a set of tools to depend on, one can rely on framework.
Therefore, the company internal begin to build and use the framework. Then, they realize that any construct network application will need this thing, and they decide to start selling.
Steven Levy said, some of the young startups told him, even if Google to provide them with free hosting, they are still willing to use Amazon, is this why?
Bezos: our determination is, construct the best service, and then will price at the customer can't compared to the level, even if they are willing to use more bad products. Science and technology company is usually high profits, in addition to the amazon. We are the only low profit technology companies.
We for small mistake very focused. That is to increase spending place. Because you can do the most expensive thing is to make mistakes. We can guarantee that focus on fewer and fewer mistakes, fundamentally wipe them out. This reduces the consumption, because things are working well.
How many we sold Kindle?
Levy: by the way, how much you sold your Kindle?
[Bezos issued his famous loud and long laugh]
Levy: you didn't even answer!
Bezos: I know you don't expect me to say.
Construct two ways of successful companies
Steven Levy mentioned, streaming video is part of the Amazon Prime, this is a completely different services, why not separate charge? Bezos said, the company of pursuit is more customers to low profits
Bezos: build a successful company have two kinds of methods. One is very, very hard to persuade consumers to pay high profit. The other is very, very hard to get customers pay low profit ability. They can be successful. We are a firm stand in a camp. It is difficult to--you have to reduce mistakes, and very efficient. But it is also a kind of view. We prefer to have a very big customer base and low profits, not a more small user base and profitable.
The perfect customer experience is not exchange 2 years ago, amazon bought Zappos, so, whether amazon can absorb it that kind of happiness customer service culture? Bezos has denied this.
No comments:
Post a Comment