For apple, the CEO of new office soon for cook, also the enemy also a friend of the samsung is more and more difficult. In the third quarter of this year, samsung smartphone shipments of the first time more than apple, and from the United States to Europe in multiple places, both sides of the litigation play up to my ears in work.
This October, apple did not like people to imagine in four inches screen out a new generation of iPhone, the samsung soon for the launch a series of big screen smart phones, one of the biggest 5.3 inches.
"Samsung has processor chips, memory chips, mobile terminal LCD screen core electronic components design and manufacturing capability, we need to ensure that the hardware configuration specifications lead." On November 10, samsung relevant personage tells a reporter, samsung will continue to take the lead in smart phone hardware upgrades.
But for most of the smart phone makers, perhaps is not a good news. Have the personage points out, the smart phone hardware upgrades will probably like PC as meeting the bottleneck, the industry rules of the game, probably will soon become small profits with now the PC industry.
Screen war
Recent samsung smart phone upgrade again and again the size, the 5.3 inches of a launch Android system of mobile phones, the screen than the 3.5-inch iPhone4S big of nearly 2 inches. In order to cope with the big screen power consumption, samsung to the phone's battery capacity has also carried on the upgrade to 2500 ma.
And in the type of cell phone screen, samsung also figure pledges to serve from TFT to AMOLED, to Super AMOLED, Super AMOLED Plus, then to the latest HD Super AMOLED, its upgrade fast make a person dazzling.
Industry insiders point, samsung is keen to increase again and again the mobile phone screen, and its current AMOLED screen capacity has close relation. And in the back, it is samsung in the industry layout the height on vertical integration a miniature of the strategy.
Android tablet with samsung pc at present the monopoly to price expensive AMOLED display production at present in small and medium size AMOLED samsung panel market share over 95%, in absolute monopoly status.
But with samsung dramatically the production capacity of the AMOLED screen, the price of this screen is likely to fall in the next year, in order to maintain the high corporate profits, samsung mobile phone screen provoked the upgrade of the war.
Before this, the production capacity of the AMOLED has been tight, three star to
other cell phone manufacturers price is very demanding, and to get a higher profits, the current price of the screen is very expensive and only high-end smartphone can match.Taiwan advertise industry extension, deputy director of institute YangShengFan told reporters, carrying the AMOLED screen touch screen offer as much as $65 a piece, and as a representative of the iPhone and touch screen display the price of IPS in only about $35 a piece.
This kind of mobile phone screen with AMOLED, show more bright-coloured colour, and more than the iPhone levity and save electricity, but in resolution than iPhone slightly less.
"HTC and samsung is a few years ago about the purchase of AMOLED screen, but samsung requirements of funds, HTC prepaid last no success." YangShengFan said.
In addition, the early apple had also hope in AMOLED screen purchase from samsung, but because the samsung can't guarantee mass supply, and the price is too expensive, lead to apple had to turn to the iPhone's IPS screen with LG production.
"According to our estimate, samsung to open next year the AMOLED screen production capacity will as high as 180 square meters." YangShengFan said, the samsung common the production capacity of the declared is 100 square metres.
YangShengFan analysis road to the reporter, so samsung very keen to launch similar in the market condition is not because of the large screen mobile phone on the market is not similar product, can quickly seizes the market, at the same time it can digest own AMOLED capacity.
Because samsung mobile phone brand have at the same time and key parts manufacturing capacity, samsung in recent years have been through this strategy:
If there are other cell phone manufacturers is willing to pay the high price to buy AMOLED screen key components, so samsung were sold to them, if not at high prices, samsung will take these parts to brand their capacity on the phone, this strategy is often let no parts manufacturing department's other cell phone manufacturers very uncomfortable.
Recently, samsung started the smartphone hardware upgrade competition, make other manufacturer has repeatedly forced to follow up.
Since most of the mobile phone manufacturer in positive and apple are hard to stand and so many manufacturers in the hardware specifications have choice quickly upgrade, to attract part of the consumer. Such as HTC has introduced a 4.7 inches of large screen mobile phone, and nokia has introduced a AMOLED screen of mobile phones, in addition, these companies also are very into the contents of ascension parameters such as mobile processor.
On November 10,, samsung electronics relevant personage to reporters, the company will continue to improve the large-scale smart phone hardware specifications.
"The development of smart phone, only a few years time, development to the present form is only the beginning, and we believe that in the future there are still uncounted upgrade space." The above samsung electronics people stressed that samsung in chip manufacturing, and the screen technology rapid upgrade speed is the upgrade of the mobile phone hardware capital.
From the results of the hardware upgrades to see, at present the monopoly to more than upstream of key parts of the game became the samsung biggest winners. At present samsung independent production, including display screen, processor, DRAM NAND Flash, battery, core, a number of core components, and in these areas is far ahead of other manufacturers.
In AMOLED screen capacity tight, samsung mobile phone department ahead of the other cell phone manufacturers take the lead in put out a lot of high hardware specifications of smart phones, and like to take this opportunity to rapidly improve their market share.But industry insiders predict way, smartphone hardware upgrades basic has come to an end.
No comments:
Post a Comment